Scribble Chats

Journalism, brands and content: A changing relationship

A live discussion with CBC's Ira Basen on journalists' relationship with content, brands and marketing, and how it is all changing.

With the power to publish now in the palms of million of hands, what does it mean for the relationship between journalists and the brands whose news they once had a near-monopoly on distribution? And with more brands taking advantage of this fact and moving to tell their own stories and establish their brands as go-to sources of information, what does this mean for news organizations?

This week's Scribble Chat with Ira Basen will look at this relationship, how it has changed in recent years, and how, on a more micro level, journalists have moved into branded content creation roles and why.

Basen, a journalist at CBC for more than 25 years, has researched the dynamic nature of these relationships, producing a number of radio documentaries and online pieces for publications such as CBC, The Globe and Mail, and J-Source.ca. Check out his most recent documentary, "Brand New World," that aired in September on CBC's Sunday Edition.

Then, join us on Tuesday, Oct. 15 from 12–1 p.m. ET for a discussion on journalists' relationship with content, brands and marketing, and how it is all changing.

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