#SMWTO panel discussion: Disruption in the newsroom
ScribbleLive's own Kim Fox moderates a panel discussion on disruption in the newsroom. Panellists include: David Skok, director of digital, for Global News; Anjali Kapoor, director of News Strategy at The Globe and Mail; and Kenny Yum, managing editor at AOL Canada, where he oversees HuffPost Canada, AOL.ca and AOL’s other editorial properties.
We're syndicating this chat today from our friends at J-Source.ca. Eric Mark Do will be liveblogging the panel, and we'll be adding highlights from social media as well.
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Mobile means going beyond & thinking different approaches for different devices. #Socialmedia & mobile are closely tied-@yumke #smwnewsroom -
.@dskok: Global's digital team has been turned into a beat reporting team. & Globalnews.ca only started in 2009 #smwnewsroom
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How do you feel about live storytelling, asks Kim Fox.
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If you're not conveying a story, you're just putting out information. You need to be curating the stream says Anjali Kapoor.
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Live storytelling has to evolve, and it needs to be better curated. #smwnewsroomby communicable via twitter 9/24/2013 2:40:58 PM -
Huff Post and others take a lead to share verified info, telling stories behind the main story, - new version of trending #smwnewsroomby communicable via twitter 9/24/2013 2:41:02 PM
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You should be looking at how you are fulfilling the jobs that people need fulfilled in their life. If you can do that, people will instinctively pull you in. People don't know what they want until they see it.
For live blogging, during the Calgary floods: Global Calgary had a livestream and live blog happening. The pertinent information was presented to viewers. Live blogging is just a tool, but the question is "how do we marry those tools" to do the jobs we need to do. - David Skok -
On branded content: Kapoor says it's not just about telling a story and getting it out there -- it's about engaging audience #smwnewsroom
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From left to right:
@kimfox, Anjali Kapoor, @yumke & @dskok
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We think about what the audience wants, & we see many opportunities beyond a piece of content on a site, gather data on users #smwnewsroomby communicable via twitter 9/24/2013 2:48:13 PM
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Branded content, written by journalists for brands wanting to reach out to the newspaper audiences. Fits with branded campaigns #smwnewsroomby communicable via twitter 9/24/2013 2:48:21 PM
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G&M can suggest things brands never thought about before, that's in line with journalism and collaborate is important #smwnewsroomby communicable via twitter 9/24/2013 2:49:25 PM
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Partnering with the Huffington Post is partnering with Huffington Post's audience. Brands need to understand the audience, says Yum
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It's critical to be as transparent about branded content. Have to be honest & protect journalistic integrity, says @dskok #smwnewsroom
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Be honest about branded content, and protect your brand. Keep editorial people out of it. Protect journalistic integrity. #smwnewsroomby communicable via twitter 9/24/2013 2:52:49 PM
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We're optimistic that Journalism will survive and thrive. Department stores got consolidated, so we may be facing the same fate #smwnewsroomby communicable via twitter 9/24/2013 2:54:58 PM
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FYI: I found the livestream under the wrong event: new.livestream.com #SMWTO #smwnewsroom -
Figuring out how to grow audience in a measurable way is what keeps @yumke up at night. Growing audience is number 1, says Yum.
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Q+A time: As part of digital is it a challenge to be an internal disruptor?
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Q: as an internal disruptor, how do you work with the rest of the organization? #smwnewsroomby communicable via twitter 9/24/2013 2:58:42 PM
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For disruption within an organization to work: You have to be separate, says @dskok. Otherwise you'll get swallowed whole. #smwnewsroom
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Global digital team actually broke stories that helped/enhanced broadcast coverage: Skok.
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