These are visual, compelling, single page sites that lay out a specific cause or problem, and they have a few things going for them.
The Internet seems to be trending towards more images and less words, as well as more data.
These pages really do a good job of telling a story in that way, making the issue really understandable in one page.
This focus on storytelling connects with real-time when we think about social media and live updates. This platform is one way to do that.
There are also a lot of interesting things being done with mobilizing people around social media: posting live updates, getting people engaged, rallying them around a moment.
Thank you for that lovely segue, Cody. I have two questions, both about real-time, that I'll present to you guys now.
In 2008, I had been working with Reuters for three years and I was transferred to the London bureau in the UK. At the time, I was given the chance to be creative with developing the interactive components of the UK version of the Reuters website.
I started up a few interactive Twitter feeds – Reuters had some regular broadcast feeds already, but I tried interacting with followers and following them back with @Reuters_UK in particular– We tried embedding a Twitter feed on the homepage for a budget
Starting in 2009, I decided to use guest contributors in the live blogs for budgets
I still remember how exciting it was to see the experts writing their thoughts in the live blog as I also contributed the urgents and stories from the wire into the live blog.
I approached different people and asked them to write a guest blog post on what their hopes were for the budget, then promoted the fact that they would be in the live blog during the budget. All they needed to do was watch it live from wherever they were and comment as it happened. Afterwards, I got them to write a follow up summary. It was awesome and got a lot of followers and interest.
The IWD blogs were something I carried on for a few years, we got some amazing contributions from people in all walks of life.
These are great examples. I also want to talk a little bit about real-time with data.
Part of a real-time platform, at least for reporting your results, is also about making sure the data is clean.
You want something where you can enter data and it can display automatically.
For example, I talked with Ned Breslin, chief executive of Water for People, this spring, and his organization is working on a new project called "Re-Imagiging Reporting."
The idea is that it would show real-time information and results about the charity's work as it's entered into the organization's system.
Good news: They are planning on making this open-source, so any organization can download the code and repurpose it.
I think a lot of nonprofits in the water cause area are especially focused on this, and it's an interesting model -- though one that is really hard to apply to some other causes.
And about making your message spread further: I've found that people love facts and figures. The more transparent and quantitative you are, the more people will gravitate toward your message.
Okay, we're getting to the end of the hour: What is one of your favourite campaigns you've seen run and why?
Thinking just about real-time and fundraising, I'm really interested in the trend of giving days, both local and national.
The big example of this last year was #GivingTuesday.
You might be familiar with it, but if you aren't, #GivingTuesday was an event held last year to promote charitable giving the Tuesday after Thanksgiving.
That's after Black Friday and Cyber Monday.
At least two online donation processors showed an increase of more than 50% in donations over the same day the previous year.
One charity raised more than $1-million that day.
So, last year was the first year for this, and I'm interested to see what happens next.
They also have similar giving days on the local level, sometimes put together by community foundations. Some of those have been really successful as well.
I think it's an interesting example of real-time campaigns and getting a lot of nonprofits focused around raising money for just one day.
I have to sign off now, but thanks everyone for joining today. Thanks for inviting me, Belinda, and it was great to be on the panel with you Julie.
What Africa Gathering and Post-2015 have succeeded in doing is to bring issues to life and really get people involved collaboratively via Twitter, interactive blogs and real-life events. Post-2015 has added a human component via people involved in the upper echelons of politics (Indonesia's President Susilo Bambang Yudhoyono, to British Prime Minister David Cameron, to Liberia's President Ellen Johnson Sirleaf) to aid workers and other advocates.
Both campaigns have really generated conversation and have the potential to reshape our world.
What a great note to end this chat on.
Again, thank you both so much for joining us. I've learned a lot and I hope all of our readers have as well.
Thank you very much, Belinda :)
If anyone has any questions they can find me on Twitter: @jmollins or on Google Plus: +Julie Mollins or App.net: @juliem :)